In this presentation, Michelantonio Trizio delves into the transformative potential of augmented reality (AR) technologies for mobile development. With a focus on leveraging AR to convert the physical world into a boundless platform for creative expression, we will see the use of advanced libraries like Google’s ARCore. This enables the crafting of captivating immersive and interactive experiences directly on smartphones and tablets. We make a deep dive into the coding aspects essential for developing ARCore-based applications using Unity3D, coupled with practical demonstrations showcasing real-world use cases. These examples highlight how augmented reality is revolutionizing user interactions with their environment, and its potential to enhance daily life.